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Full article: Advertising in medical journals - Taylor

    https://www.tandfonline.com/doi/full/10.1080/13697137.2020.1712827
    Certainly, a strong ‘yes’ case can be made on behalf of the advertisers. Traditional print-based advertising in medical journals is an attractive option for pharmaceutical companies, with a reach of 90% of physicians with print and 96% with …

Pharmaceutical Advertising in Medical Journals - CHEST

    https://journal.chestnet.org/article/S0012-3692(17)32898-2/fulltext
    For professional medical journals alone, $637 million was spent in 2016 on nearly 100,000 pages of print advertisements. Traditional print-based advertising in medical journals …

The Lancet and advertorials - The Lancet

    https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(09)60601-2/fulltext
    The trial whose authorship J F Meilof and M N Hylkema criticise was designed, conducted, analysed, interpreted, and published in an intimate collaboration …

Advertising in Medical Journals: Should Current …

    https://journals.plos.org/plosmedicine/article?id=10.1371/journal.pmed.0030130
    JAMA states that “products or services eligible for advertising shall be germane to, effective in, and useful in (a) the practice of medicine, (b) medical education, …

The Lancet and advertorials - The Lancet

    https://www.thelancet.com/journals/lancet/article/PIIS0140673609606000/fulltext
    Non-scientific journals sometimes contain advertisements disguised as editorial content by using the same font and layout (“advertorials”). Reading the paper by Tony Ho and …

Advertising in medical journals: should current practices …

    https://pubmed.ncbi.nlm.nih.gov/16637744/
    Fugh-Berman and colleagues surveyed medical journals' policies and practices on advertising. Pharmaceutical products, they say, dominate journals' advertising pages, …

(PDF) Physicians' Responses to Marketing Strategies of …

    https://www.researchgate.net/publication/262791521_Physicians'_Responses_to_Marketing_Strategies_of_Pharmaceutical_Companies
    Results from a sample of 109 physicians show that pharmaceutical representatives were most useful, followed by drug samples and advertorials in medical journals.

Pharmaceutical Advertising in Medical Journals | Resources

    https://petrieflom.law.harvard.edu/resources/article/pharmaceutical-advertising-in-medical-journals
    Traditional print-based advertising in medical journals remains particularly attractive to pharmaceutical manufacturers because print versions of such journals reach 90% of …

On advertorials and “advertarticles” - Applied Radiology

    https://appliedradiology.com/articles/on-advertorials-and-advertarticles
    Dr. Mirvis is the Editor-in-Chief of this journal and Professor of Radiology, Diagnostic Imaging Department, University of Maryland Medical Center, Baltimore, MD.. A recent …

Advertorial: Definition, Examples, Effectiveness, Ethical …

    https://www.investopedia.com/terms/a/advertorial.asp
    Advertorial: Magazine, newspaper or website content that looks and reads like that publication’s own content but is actually a paid advertisement. Advertorial …



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