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Capturing the new ‘value’ segment in medical devices

    https://www.mckinsey.com/industries/life-sciences/our-insights/capturing-the-new-value-segment-in-medical-devices
    Products and priorities for the new segment. The past few years have seen a rise in “value” customers—those who gravitate to products that are good enough and …

A Practical Approach to Segmentation in …

    https://medicaldevicemktgblog.com/2017/08/a-practical-approach-to-segmentation-in-the-medical-device-market/
    Segmentation Challenge. Of the three, segmentation has the most potential to set you apart in a significant way from your competition. Segmentation is also the most difficult …

Healthcare Consumer Patient Segmentation …

    https://www2.deloitte.com/us/en/insights/industry/health-care/healthcare-consumer-patient-segmentation.html
    The authors would like to thank Andreea Balan-Cohen, Alok Ranjan, and Anish Kumar for conducting and interpreting the segmentation analysis. In addition, …



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