Article From From Internet Learning Marketing Media Medical Pioneer

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The rise of digital marketing in medtech | McKinsey

https://www.mckinsey.com/industries/life-sciences/our-insights/the-rise-of-digital-marketing-in-medtech

Healthcare professionals (HCPs), like many others, have been profoundly affected by the shift to remote work triggered by the COVID-19 pandemic. As they have become more comfortable with remote work and digital communications, medtech companies have realized the importance of adapting to digital to better engage with HCPs, including digital marketing, e-commerce, and virtual sales channels.

Advertising in health and medicine: using mass media to …

https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05599-3

Electronic media options consume 31% of advertising expenditures, with television being the predominant media expenditure in the category, followed by Internet …

Healthcare practitioners’ views of social media as an

https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0228372

Of respondents with social media accounts, 43% reported using it for educational purposes, but there was a higher percent of those who agreed that social …

Marketing to Physicians in a Digital World | NEJM

https://www.nejm.org/doi/pdf/10.1056/NEJMp1408974

Pharmaceutical marketing can lead to overdiagnosis, overtreatment, and overuse of medications. Digital advertising creates new pathways for reaching …

Internet-Based Learning in the Health Professions : A …

https://jamanetwork.com/journals/jama/fullarticle/182536

The advent of the World Wide Web in 1991 greatly facilitated the use of the Internet 1 and its potential as an instructional tool was quickly recognized. 2,3 Internet …

Medical Education and the Internet: This Changes …

https://jamanetwork.com/journals/jama/fullarticle/1844073

Current efforts are underway to develop more sophisticated CAI, including integrated medical curricula using streaming media and patient case simulators with branched …

Use of Learning Media by Undergraduate Medical …

https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0122624

The ubiquity of the internet and multitude of available learning media in higher education has an increasing impact on the way students access information for …

Journal of Medical Internet Research - Influence of …

https://www.jmir.org/2020/8/e19996/

Background: Despite the growing body of literature examining social media in health contexts, including public health communication, promotion, and surveillance, …

Digital professionalism on social media: A narrative …

https://pubmed.ncbi.nlm.nih.gov/34139621/

Background: Medical, nursing, and allied health students, and professionals are using online environments such as social media to communicate and share information. …

Internet marketing 101 - PubMed

https://pubmed.ncbi.nlm.nih.gov/20974391/

In an era when social media sites like YouTube, Facebook, and Twitter dominate the popular press, many surgeons overlook the foundational tactics and strategies necessary …

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